Tag Archives: aristotle

Ideologies in Commonplaces: Entertainment

In Chapter 4 of Ancient Rhetoric, a commonplace is referred to as a “statement that regularly circulates within members of a community.” But why is this such a common place? Well, if you have ever lived with others or invited friends over to your place then you know that the living room can easily be known as a common area where rhetorical messages are sent at every moment. The textbook defines common as “available to anyone who spoke to wrote the language in which they were couched.”

According to Aristotle, rhetorical common topics were those suited to any argument at all. Common topics were universal and could be used to argue out anything whatsoever.His three common topics were simply known as conjecture (a thing that has or has not occurred and what will or will not occur), degree (a thing is greater or smaller than another thing), and possibility (what is or is not possible).

First, let’s discuss the common topic of past and future events. The facts that can be uncovered by this commonplace are not always just one for sure thing. They are actually inferences about something that might have taken place in the past or happening in the present or about to l take place in the future. For example, it is more so used to describe how people typically behave, what communities believe to be true or false, and how the world functions.

Second, let’s talk about the greater and lesser matters. This is the rhetorical common topic is compared to the normal standards of presenting an argument. We see the greater and lesser as relative to each other because greatness can be measured by the fact that it exceeds, whereas less is proven as a lower measure to the greats.

Lastly, let’s refer to the common topic of impossible vs. possible. This topic is used to establish that change of what is or is not possible, now or in the future. For example, economists might use this rhetorical device to argue that it is impossible for inflation to occur during a time of progressive economic decline. It’s present a reality of what could or wouldn’t happen at a given space and time.

Now that we’ve talked about commonplaces and common topics, you should be able to define what an “ideology” is in the context of rhetorical topics and devices. Basically an ideology is “the common sense that is shared among members of a community.”

I put together a list of 15 Ideologies in Commonplaces I saw in magazine advertisements this week. Today in this blog I will talk about 4 different ones advertised at the end of the list related to entertainment television.

Ideologies can be held by a small group of people or an entire culture. The ideology held by individual people results from the education, home life, religious beliefs, and the media.


USA Ok Magazine has a plethora of celebrity news and drama on the cover. For this exact reason, I decided to pick up the magazine and flip through to see what kind of ideologies I could find printed on the lightly glossed pages.


The Talk is a show that broadcast on CBS that cast Julie Chen, Sheryl Underwood, Sharon Osbourne, Sara Gilbert, and Aisha Taylor (photographed above). The show gives us a chance to watch a show that features a behind the scene This picture of what seems to be 5 happy women of various background and ethnicity riding in a dark pink vintage Lincoln on a sunny day gives the impression of the American Dream. Most of us see the American Dream still as the house in the suburbs with the white picket fence married with children and a dog. Over the years, people focus on going to college to get a degree and have been settling at older ages than ever before in history. The impression of the American Dream has slightly been distorted to this more individualistic but friendly and free spirited energy by the younger generations. That’s the representation I see in this advertisement. Also that these women like to talk about drama and controversial topics because that’s what most talk shows do.


“Stars, stunts, surprises, and so much more” The alliteration of this advertisement along with the guy crowd surfing made me want to watch this show. It brings forth the common place ideology of possibility. It makes me think of the different situations that could occur on the show while watching it at home. I automatically think that there is a strong possibility of crowd surfing, stunts, surprises, and celebrities in this show simply from viewing the advertisement.

Also, the fact that Neil Patrick Harris has become the life of the party after playing the role of Barney Stinson (the flirtatious bachelor focused on his career who loves to party and is afraid of commitment) on the TV show, How I Met Your Mother. He has definitely become legendary!


NYC Fashion Week just happened this month and I thought of this feature advertisement of a young woman named Jamie as an ideology of the fashion industry and how the media values or views the “beauty” of a woman. She scored high enough to be featured on her own full color page of the magazine. She represents the fall season perfectly with a football jersey, ripped jeans, and straightened hair (most people straighten their hair more as it gets cold because it doesn’t frizz like it would in the heat). Anyway, this ideology is one that represents greater or lesser values throughout the different opinions of people in society.

Ideologies are interesting once you begin to understand them and see where they come from. When you think about the media and how much we are influenced by the entertainment and fashion industries you will start to realize that it’s really just an American ideology to be this way. Not every country in the world advertises fashion or being entertained the way we do but yet those tend to be the highest ideologies along with religion and education that we are valued globally.



Crowley, Sharon. Ancient Rhetoric. Massachusetts: A Viacom Company, 1999. Print.

Rosario, Brittany. “15 Ideologies in Commonplaces.” Personal Observations (2015): PDF file.

Noobies At Work. “Barney Stinson – Legendary Compilation” Online video clip. YouTube, 2 Dec. 2002. Web. 20 Sept. 2015.


Ideology References:

The Boondocks: Trial of R. Kelly (Legal Rhetoric)

After reading various definitions of rhetoric over the course of two weeks and trying to understand all perspectives of why and how, not only ancient Greek philosophers such as Plato and Aristotle but also historical figures like John Locke and George Kennedy, explain rhetoric based on their societal time and personal experiences I’ve come to realize that rhetoric is based on everything. We all somehow use rhetoric without even consciously realizing it, well at least most of us anyway. People who are in the advertising industry, politics, and any discourse that requires you to watch what you say because others are watching you as a brand or a being, well those are the people who pay attention rhetoric.

Rhetoric is useful for a multitude of things. Aristotle agrees with me on that (or rather I agree with him). Rhetoric can be used to show the truth of things in the natural tendency in which they happen to prevail over their opponents in a conversation or for better use of a word an argument. He also says that before specific audiences we must not only possess the knowledge to prove that our case is valid but be able to apply instruction (evidence) and use persuasion to convince them. I don’t know about you but this sounds like how the justice system works to me. Innocent until proven guilty.

So with that in mind, let’s take a look at how the rhetorical function to persuade relates to how the court system in America works. I’m going to try to keep things light heartened but still present a concrete example by using an episode of The Boondocks titled ‘The Trial of R. Kelly‘ [warning: mature content].

R. Kelly is an R & B singer who, in 2002, was charged with 21 counts of child pornography in the state of Chicago after a video of him engaging in sexual acts and urinating on an underage (13 year old) girl. For further details, please visit CNN.

This particular episode of The Boondocks premiered on November 13th, 2005 on Adult Swim. The episode features several central characters:

  1. Riley Freeman (voiced by Regina King): the younger brother with braids who is perceived as an 8 year old thug
  2. Huey Freeman (voiced by Regina King): the older brother with an afro who is perceived as a young social and civil rights activist, similar to that of Martin Luther King Jr.
  3. Tom Dubois (voiced byCedric Yarbrough): the neighbor who works as a public defense attorney
  4.  Robert Kelly (voiced by various actors): R & B singer, songwriter, record producer
  5. R. Kelly’s Lawyer (voiced by Adam West): self explanatory description/ guest star for this episode

Here is a scene from the episode where Riley presents an argument against his neighbor, Tom Dubois about the R. Kelly trial.

As it relates to rhetoric, what do we see here? Well, we can easily see a clear portrayal of the three appeals to effecting persuasion, according to Aristotle: ethos (to understand human character and goodness in various forms), pathos (to understand emotions), and logos (to reason logically).

These arguments are presented from the very beginning when Tom says how sorry he is about having to prosecute R. Kelly, which presents pathos because he is being sincere about their emotional response to the trial. Huey responds with “Aye man you do what you got to do,” which then presents logos because it’s Tom’s job to prosecute people for their wrong doings and he shouldn’t have to apologize.

Riley enters the scene with his rant about R. Kelly. He starts rough presenting pathos as a weak argument to say, “Why R. Kelly? What did he do to you?”

Tom’s rebuttal is presented confidently with the logos to say that R. Kelly urinating on an underage girl is against the law.

Riley isn’t hit to hard in this ring of argumentation because he comes back with ethos to ask Tom about the statute of limitations on peeing. So peeing in a toilet is okay but peeing on a person is not okay. Then what about accidentally peeing on someone in the bathroom who is standing next to you? What about bed wetting? That’s an involuntary action. Riley presents logos and ethos throughout this argument.

Tom presents further logos when he says that no one will prosecute Riley for bed wetting.

Riley continues his argument strong with saying how no one should be prosecuted for peeing because it’s a natural bodily function and that the victim is not little but there are other people who are actually little who managed to avoid getting peed on so far implying the question of what makes this girl so different? Riley finishes his argument with “When does personal responsibility become a factor in this equation? I see piss coming, I move. She saw piss coming, she stayed.” Riley may have started his argument weakly with pathos but he ended on a strong note by presenting logos and ethos.

This next and last scene that I would like to show you all is from the same episode of The Boondocks but it is a scene from the court room, where the alleged tape of R. Kelly is played and his lawyer tries his best to defend R. Kelly’s case but fails terribly. In relation to real life events, R. Kelly pleaded that because the tape was not on his face and even when it was aligned properly the recording wasn’t clear and presented an obstructed visual of a man that it was not actually him in the video. The watching audience on the other side of the TV of news reports from this case as well as the court had a good bit of proof to believe it was him. This short clip makes a satire of how R. Kelly presented his plead and how the lawyer failed to defend his reputation.

Tom presents his argument in a way to get the crowd to feel bad for the victim and what happened to her by explaining to the jury and R. Kelly’s lawyer that this is a young girl who is still learning things about life and is innocent and doesn’t know any better. However, the victim quickly refuses Tom’s argument with “whatever I guess” and her later statement, “if I didn’t want to be peed on I’d just move out the way.” This is the perfect irony because Riley presented the same argument earlier in the episode, which persuades Tom that argument is valid.

To sum up, the way rhetoric works in law falls in to the three divisions of oratory defined by Aristotle. This particular blog post in correlation between The Boondocks: ‘The Trial of R. Kelly’ episodes and the law system in America represents forensic speaking, which either attacks or defends somebody and must always be done by the parties in the case. Similar to a court case where the lawyers defend or attack the clients in the case and present an argument to persuade not only those in the court room but the masses of society.



“Aristotle on Rhetoric.” American Rhetoric. American Rhetoric, 2001-2015. Web. 30 Aug. 2015.

“R. Kelly arrested in child porn case.” CNN Entertainment. CNN, 6 Jun. 2002. Web. 30 Aug. 2015.

The Boondocks Show. “The Boondocks Season 1 Episode 2 – The Trial of R. Kelly – (Full Episode)” Online video clip. YouTube, 18 Aug. 2015. Web. 30 Aug. 2015.

Ronald Green. “Riley Thoughts on R Kelly going to jail” Online video clip. YouTube, 20 Jul. 2010. Web. 30 Aug. 2015.

cooldude9404. “The Boondocks – R.Kelly Peeing Tape (Uncut)” Online video clip. YouTube, 18 Aug. 2013. Web. 30 Aug. 2015.


Updates in the R. Kelly case(s):

Rhetoric in Advertising & Gender Roles

I could write all day long about communication from the creation of language to digital writing. But today I’m going to talk about rhetoric, its various meanings, and how it affects us all in modern society.

Let’s start with the obvious question, what is rhetoric?

Well from ancient times people used rhetoric to make decisions, resolve disputes, and deliberate publicly about important issues. According to Aristotle, “[the function of rhetoric] is not to persuade but to see the available means of persuasion in each case.” Basically he was saying that rhetoric has the power to find available arguments suited to any given situation and that by persuasion you could actually change a person’s perspective on a particular topic by using rhetoric.

When I look at defining rhetoric in my own terms, I would say that it is something that we use in every day and in any situation. Rhetoric like any other area of study when it comes to language can be bent or changed on its definition. We see this throughout the various definitions and meanings given to the term in the Chapter 1 readings of Ancient Rhetoric.

For example, rhetoric is used in advertising. How you might ask? Well rhetoric is not only used in written language but also unwritten language like body language (nonverbal cues and facial expressions), symbols, logos, colorization, and even design or arrangement of a piece of work.

In June 2014, Pantene (a premium hair care company) launched a ‘Not Sorry’ campaign that illustrated the spoken rhetoric of how women are constantly apologizing.

Pantene, Not Sorry| #ShineStrong YouTube 2014.

The campaign goal is to get women to stop apologizing and be confident in their responses or comments to others whether it be at work, at home, or at school. Pantene sends the message that with great hair comes great confidence. They also use digital rhetoric with their usage of hashtags in their campaign, #ShineStrong.

So how does this advertisement display rhetoric?

A canon is something that is official or well regarded in a specific discourse. In this case, we must take a look at the canons of rhetoric (invention, arrangement, style, memory, delivery) to understand the significance of this advertisement. Pantene invents an argument about women not being confident enough to express their real feelings without saying ‘sorry’, arrange it in a campaign, use the brand and company style to promote this concept as well as their product, and deliver it in the form a memorable commercial.

What’s the big deal?

When we take a look at gender and the differences in how men communicate and how women communicate, we come up with a conclusion that women apologize more and don’t always speak with a certain tone of confidence. This could psychologically come from the idea that women are suppose to be subservient to men and therefore, speak softer and/or don’t speak with the same level of firmness as men.

Pantene has several articles written by various magazines as responses to their ‘Sorry Not Sorry’ campaign about why women apologize more and shouldn’t. This article approves an agreement with my argument by saying that we (as women) have reached a tipping point with how much we say sorry to others. The author, Jessica Bennett, even talks about a feminist podcast that she forwarded the link to her friend and when her female friend finally got a chance to read it she replied with, ‘Sorry I didn’t reply sooner.’ Jessica goes on to say that women use the word ‘sorry’ as a crunch to explain themselves or apologize sincerely when they don’t need to.

I agree with situation because whether we are presenting an argument that is meant to appeal to ethos, pathos, or logos, we shouldn’t have to apologize for ourselves. We should just accept whatever is happening at that moment in time and ask our question, make our statement, speak our minds freely without always mistaking ourselves as less important when our words are just as valid and just as important as anyone else. I feel like Pantene has done a great job of bringing up this issue of women apologizing as well as selling their product to us.

This is only exploratory blog post number one for the semester. So stay tuned for more blogs, posted every week on Sunday nights. Share your thoughts with me on rhetoric by replying below.



Crowley, Sharon. Ancient Rhetoric. Massachusetts: A Viacom Company, 1999. Print.

Cause Marketing. “Pantene ‘Sorry, Not Sorry’ Commercial” Online video clip. YouTube, 11 Mar. 2017. Web. 22 Aug. 2018.

Bennett, Jessica. “I’m Sorry, but Women Really Need to Stop Apologizing.” Living. Time Magazine, 18 Jun. 2014. Web. 22 Aug. 2015.


Other Gender based Commercials/Ad Campaigns: